A listing description is critical to generating interest and finding potential buyers. Avoid these common mistakes to improve your next listing description.
Don’t Overexaggerate
You want your description to entice potential buyers but don’t set impossible expectations with phrases like “unbelievably spacious” or “once in a lifetime opportunity.” These types of descriptions can leave people wanting more and feeling duped. Instead, give honest descriptions and point out the strengths the property offers.
Keep It Fresh
Repetitive phrases and descriptions can bore a potential buyer. Remember that buyers may go through multiple listings in one search. Be specific about a property’s features and avoid common phrases to make your listing stand out.
Avoid Complex Language
While you may understand your listing description filled with industry jargon, potential buyers may leave with more questions than answers about a property. Instead, simply your descriptions so potential homebuyers clearly understand a property’s features.
Include a Call to Action
A potential buyer is interested in your listing: What do they do next? Give them a clear call to action. Add your contact information at the end of the description or encourage them to schedule a viewing of the property. Make sure buyers know how to take the next step in learning about the property.
I appreciate this perspective. Many agents overwrite the comments section and I admit that even with AI we can go back and humanize the description to reflect what a consumer can understand. A call to action is a must-do, as we need our listings to yield showings. What I find often the case, is consumers don’t understand value comparison and go against the advice of their agent hoping for unrealistic gain. Trust your agent, as they are in the daily trenches, and understand more than the exaggerated content that is so appealing on social media. Always trust the math!
Um…I don’t know who wrote this, but they don’t spend a lot of time in the MLS apparently. Since 99% of our listing descriptions are written in the MLS and then syndicated from there, it’s important to note that I know of no MLS system that allows a call to action with your contact information. Many don’t even like calls to action. And even if you’re in a rogue MLS that does allow contact info in your listing description, it is against the ToS of just about every major syndicator. Think twice before taking that bit of advice.